Statement of Intent:

Statement of Intent:

The Advertising Standards Authority (ASA) have a set of rulings and guidelines in order to make sure all advertisement is appropriate. My print advertisement will follow all the rulings which include making sure it causes no offence to any person viewing, it’s not misleading, it contains no explicit imagery which may be inappropriate and no content from any of the prohibited categories.

E4 are keen to broadcast reality Tv shows due to their main demographic being 16-25year olds which is also the main target audience and age range for reality tv shows. 63% of E4 viewers are under the age of 18. My show would work for E4 as it’s a reality tv show targeted for 16-25-year olds which is E4 main watching audience so my show will directly appeal to those watching. E4 will want to produce and broadcast my show as its going to appeal to their main target audience which will likely cause more viewers to watch and enjoy the show which will result in high rating for E4.

Media representation has a huge effect on the way certain things and people get viewed in modern society which is why I believe its important to present the young people in my show in a positive way. Due to the nature of my show being based around brothers training for and completing a trial for a football club you will see them be hard working, determined, energetic, courageous, active, sporty which portrays young people in a positive way. Since the main target audience is young people the audience can relate and may be inspired to also hardworking and strive for their goals, while also helping and supporting others.

My main target audience is 16-24year olds which is the mass market demographic, it tends to be a slightly higher % of females than males watching, in E4’s case 59-41% in favour of females. My secondary target audience is 16-24year olds who take an interest in sports as that the main basis of my reality show. My adverts will appeal to the target audience for reasons that include the layout will be simple, the image covering the whole screen with the focus of the image being in the centre to catch the attention of the audience and let them know straight away what type of show It is. One set of images will be action shots which will cover the whole screen and have the person in the centre and the other set will be posters based upon panini sticker cards, mainly the retro versions of the cards which will have both the brothers in a poster with that style. Layout will be simple; the target audience tends to not want to read a lot so there will be a low amount of writing but will give key information. Another reason for a low amount of text within the poster is due to the location its being displayed, since its being displayed at a bus stop, it will usually be a quick look at the poster so if there was a lot of text, Theres a chance not all text will be read by those viewing the posters. By having minimal amounts of text which is key information it will able to be read and taken in meaning more memorable rather than having chunk of text which all of it may not be read. Image will be of teenagers [The Brothers] so will appeal to the audience of majority teenagers. The images being of males may also attract female audience to the show as well as males who are watching for the sport aspect. Fonts will be bold to stand out, as well as the colours used. Tagline will give a brief overview of the show but in an inspiring way as the show may inspire others due to more. The E4 logo will be present in all the posters to indicate to the audience where they can watch the show and the starting date of the show, so the audience knows when to tune into the show. By having E4 on there the audience will also know what type of programme this due to the man demographic of E4 being shows targeted at 16-24year olds who watch reality tv. The colour scheme of the posters will be based upon the football jersey the character is wearing. One example of this is the character Billy [1/2 Brothers] is wearing a Norwich away kit which colour scheme is white, green, yellow, so the colours present with the fonts will be based around the colours of white, green and yellow in order to represent the football jersey.