E4 Research

Coursework Research – E4 Research

E4 Viewers are predominantly young and between the ages of 16-24, its predominantly females. They will tend to be heavy internet + social media users which allows interaction between each other about these shows they are watching on E4. E4 launched in January on the 18^th in 2001 and originally started as a pay-tv companion channel to Channel 4. On the 16^th December 2004, Channel 4 announced that they would make it a free to air television channel.

Gender –

·         Female, 59%

·         Male, 41%

Age –

·         Under 18’s, 63%

·         18-24, 29%

·         25-34, 5%

·         35-44, 2%

·         45-54, 1%

·         55+, 0%

93% of the viewers have no children of their own.

Examples of some Reality TV Shows on E4:

·         Rude Tube (2008–present)

·         Made in Chelsea (2011–present)

·         Dirty Sexy Things (2011)

·         Playing It Straight (2011–2012)

·         Tool Academy (2011–2012)

·         Desperate Scouse wives (2011–2012)

·         Shipwrecked: The Island (2011–2012)

·         What Happens in Kavos... (2013)

·         Party House (2014)

·         Troy (2014–present)

·         Virtually Famous (2014–2017)

·         Taking New York (2015–present)

·         Tattoo Fixers (2015–present)

E4's top 20 highest-rating programmes:

The Inbetweeners 4.231m (18/10/10)

Glee 2.584m (29/03/10)

Friends 2.331m (09/01/03)

Hollyoaks 2.136m (16/10/08)

Skins 1.921m (25/01/07)

Dead Set 1.861m (27/10/08)

BB's Big Mouth 1.807m (31/07/07)

Lost 1.734m (10/08/05)

CBB's Big Mouth 1.608m (27/01/06)

Shameless 1.608m (05/05/09)

Misfits 1.423m (11/11/10)

ER 1.415m (04/01/07)

BB's Little Brother 1.393m (16/06/02)

Desperate Housewives 1.356m (04/07/10)

BB Celebrity Hijack 1.279m (04/01/08)

Big Brother 1.246m (27/01/06)

Big Brother Live 1.243m (23/05/03)

Ugly Betty 1.208m (06/10/10)

Hollyoaks Later 1.155m (25/11/08)

Cleveland Show 1.152m (01/02/10)

Back in 2011, E4 was averaging 9.6million people watching per month and had a market share of 1.8%. E4 was the main driver of Channel 4’s growing digital income which is worth in excess of £170million.

E4 share, 2001–10

Year All individuals (16-34s)

2001 0.35% (0.78%)

2002 0.77% (1.72%)

2003 0.68% (1.5%)

2004 0.74% (1.66%)

2005 1.16% (2.47%)

2006 1.46% (3.1%)

2007 1.51% (3.5%)

2008 1.62% (4.00%)

2009 1.69% (4.38%)

2010 1.79% (4.41%)

E4 is currently the 7^th leading TV channel in the United Kingdom as of the 3^rd quarter of 2019. Its behind channels such as BBC 1, ITV, Channel 4. Its ahead of some tv channels such as ITV HD, Dave and BBC 4. Its reach is 30,200,000 whereas the leading channel, BBC 1 is 55,000,000

The top 10 most watched shows in 2019 features no shows from E4.

Out of the top 5 programme ratings from December 1^st, 2019 to January 5^th, 2020, 4 out of the top 5 were Holly oaks episodes on E4. E4 Monday 9pm slot averages around 400,000 viewers

The E4 schedule usually consists of US imports throughout the day such as Brooklyn Nine-nine, Rick and Morty and Big Bang Theory which are all very popular among 16-34-year olds. Reality tv shows are shown in the late-night slots, usually from 7:30 onwards with E4. With E4 there’s usually between 1-4 shown every evening with Goggle-box and Tattoo fixers being a repeatedly featured show.