Friday 3 April 2020
Friday 20 March 2020
Thursday 19 March 2020
Monday 2 March 2020
Friday 14 February 2020
Contact Sheet With My Photos
Thursday 6 February 2020
Thursday 30 January 2020
Statement of Intent:
Statement of
Intent:
The
Advertising Standards Authority (ASA) have a set of rulings and guidelines in
order to make sure all advertisement is appropriate. My print advertisement
will follow all the rulings which include making sure it causes no offence to
any person viewing, it’s not misleading, it contains no explicit imagery which
may be inappropriate and no content from any of the prohibited categories.
E4 are keen
to broadcast reality Tv shows due to their main demographic being 16-25year
olds which is also the main target audience and age range for reality tv shows.
63% of E4 viewers are under the age of 18. My show would work for E4 as it’s a
reality tv show targeted for 16-25-year olds which is E4 main watching audience
so my show will directly appeal to those watching. E4 will want to produce and
broadcast my show as its going to appeal to their main target audience which
will likely cause more viewers to watch and enjoy the show which will result in
high rating for E4.
Media
representation has a huge effect on the way certain things and people get
viewed in modern society which is why I believe its important to present the
young people in my show in a positive way. Due to the nature of my show being
based around brothers training for and completing a trial for a football club
you will see them be hard working, determined, energetic, courageous, active,
sporty which portrays young people in a positive way. Since the main target
audience is young people the audience can relate and may be inspired to also
hardworking and strive for their goals, while also helping and supporting
others.
My main
target audience is 16-24year olds which is the mass market demographic, it
tends to be a slightly higher % of females than males watching, in E4’s case
59-41% in favour of females. My secondary target audience is 16-24year olds who
take an interest in sports as that the main basis of my reality show. My
adverts will appeal to the target audience for reasons that include the layout
will be simple, the image covering the whole screen with the focus of the image
being in the centre to catch the attention of the audience and let them know
straight away what type of show It is. One set of images will be action shots
which will cover the whole screen and have the person in the centre and the other
set will be posters based upon panini sticker cards, mainly the retro versions
of the cards which will have both the brothers in a poster with that style. Layout
will be simple; the target audience tends to not want to read a lot so there
will be a low amount of writing but will give key information. Another reason
for a low amount of text within the poster is due to the location its being
displayed, since its being displayed at a bus stop, it will usually be a quick
look at the poster so if there was a lot of text, Theres a chance not all text
will be read by those viewing the posters. By having minimal amounts of text
which is key information it will able to be read and taken in meaning more
memorable rather than having chunk of text which all of it may not be read. Image
will be of teenagers [The Brothers] so will appeal to the audience of majority
teenagers. The images being of males may also attract female audience to the
show as well as males who are watching for the sport aspect. Fonts will be bold
to stand out, as well as the colours used. Tagline will give a brief overview
of the show but in an inspiring way as the show may inspire others due to more.
The E4 logo will be present in all the posters to indicate to the audience
where they can watch the show and the starting date of the show, so the
audience knows when to tune into the show. By having E4 on there the audience
will also know what type of programme this due to the man demographic of E4
being shows targeted at 16-24year olds who watch reality tv. The colour scheme
of the posters will be based upon the football jersey the character is wearing.
One example of this is the character Billy [1/2 Brothers] is wearing a Norwich
away kit which colour scheme is white, green, yellow, so the colours present
with the fonts will be based around the colours of white, green and yellow in
order to represent the football jersey.
Final + Rejected TV Show Ideas
Final + Rejected TV Show Ideas –
Idea 1:
A reality Tv show documenting two brothers trying to get
professional contracts at a football club. It documents 3 weeks leading up to
the all-important trial and capturing their training sessions, their ups and
their down. Photos for posters will be images of the brothers playing against
each other and standing next to one another with a football goal in background.
Idea 2:
A group of people are sent into a house and must spend the
Christmas holiday with one another, none have met before and are all complete
strangers. The show focuses on documenting the house and the people’s
experiences, will they be able to survive the festive break. Photos for posters
will be images of some of the people featured in the show in places around the
festive home they are staying in.
Idea 3:
Two brothers are training to try get a scholarship to play
American Football at a college, they will need to produce and show enough
skills during their highlight tape as well as impressing coaches during a trial
week against 100’s of the top high school prospects who are also looking to get
a scholarship. Images will be of them doing drills and training.
Idea 4:
5 teenagers from upper class backgrounds must live a week
without their parents. It’s said nowadays that teenagers are too lazy and
reliant on their parents, so this show is taking that saying and putting it to
the test. 5 teenagers who their whole lives have had their parents do
everything for them will have to survive the week in their own homes, by
themselves. Its not as easy as it sounds, they will have to face certain
challenges such as cleaning their home, making a specific dinner and fixing
common household problem. It will put the modern-day teenager to the test and
see if the hours spent on technology will help them in the real world. Images
will be them performing household activities such as cleaning, scrubbing and
cooking.
Idea 5:
5 social media influencers/content creators face a challenge
that they have 5 days to find a real-world job. These types of people face
criticism from journalists that their jobs aren’t real jobs and that they
wouldn’t be able to survive a real-world job, this show will put it to the
test. These 5 people will be documenting their days in their quest to get a job
in one of the prestigious cities, London. They will need to create a CV, go to
interviews, perform work experience with the final goal them trying to get a
job.
Idea 6:
5 Teenagers who love fashion will go head to head against
one another to become the fashion guru out of them. Each of these will spend 2
weeks with a fashion company where they will work with the company and its
staff in order to make the best fashion outfit/items. Once they have made their
outfit and items, they will go down a Catwalk at a fashion festival where those
fashion experts in the crowd will judge on who designed the best outfit and who
ultimately is the most fashionable. The winner will get a job with the brand
they worked with.
The idea I will be going ahead with is Idea 1:
A reality Tv show documenting two brothers trying to get
professional contracts at a football club. It documents 3 weeks leading up to
the all-important trial and capturing their training sessions, their ups and
their down. It will be in a day in the life type documentary reality show.
They’ll capturing their hard work, the food they eat, how they train. You’ll be
able to get a glimpse of their mentality and how much they are willing to do to
fulfil their dream. Photos for posters will be images of the brothers playing
against each other and standing next to one another with a football goal in
background. The shows target audience is 16-24year olds which is the same as E4’s
main target audience and is therefore why its suitable to be shown on E4. Since
its heavily based around football, it will appeal more to the sporty side of
that age range who enjoy reality TV shows. It’s shown in a documentary style of
reality TV show with the main two characters being James and Billy Mansfield,
who are brothers. In recent years there’s been a surge in popularity of sports related
reality TV shows, however my show is unique in the sense, E4 hasn’t had a lot of
sports reality TV shows show in the past.
Reality Tv Show Poster Analysis
3 Reality TV Show Poster Analysis:
States where to watch the TV show multiple times, both
standing out on the poster due to the red being used which makes it pop out to
the majority black and dark poster. Its easy for someone viewing the poster to
determine where they can watch it which means they are more likely to watch it
since they know where it is.
It has in large font when the show airs “February 10” to let
the audience know when they can watch it. The white font pops out on the dark
background.
Bottom left has the production studios which gives them
credit and promotion for the show which promotes their brand on the poster as
well.
The main image features PewDiePie who is the star of the
show which will attract those to watch the show. The show is called “Scare
PewDiePie” and PewDiePie looks scared and therefore the audience can straight
away realise what type of genre this Reality tv show is.
PewDiePie names being large on the poster will be the main
attraction for the audience to the show due to him being such a large internet
persona. The darkness of the poster is stereotypical of something in the
horror/thriller genre so by seeing it the audience knows what type of show they
are watching.
PewDiePie main target audience for his channel ranges from
13-34years old. 13-17 is 11% of his views, 18-24 is 44% and 25-34 is 28%. Scare
PewDiePie targets his whole audience due to most people watching because it
features him.
The background of the poster is black which directs the
focus onto the images on the poster which are of the Kardashians who are the
face of the show. With this sole attention of the images the audience straight
away knows who the stars of the show will be. By having they are being the
focus it will also attract their followers and people who idol them to watch
the show.
The different Kardashians are placed in their importance on
the poster, at the time of its release Kim was the poster popular Kardashian
and therefore that’s why she’s got the largest image and in the centre line of
the poster.
The font of “Keeping Up with The Kardashians” is the iconic
font for the TV show and is the font which is used on all the Keeping Up with
The Kardashian posters.
There’re silver lines on the poster which may represent
their lavish lifestyles.
The Kardashian are their brand image so having them covering
the whole poster is the main attraction.
The main target audience is adults from 18-49 predominantly
women, however, does have a small male audience. Those who watch the show watch
to see their lifestyle or because they are fans of the Kardashian.
It has the main faces of the show in the centre of the
poster covering around 2/3 of the poster. Having the main faces of the show
extremely large and in the centre will catch the audience eye and they will
know straight away who will be starring in the show which attracts them to
watch the show.
The iconic “Its time to face the music” is in large
lettering above the X-Factor logo and below the main stars which will be
noticeable to the audience and they will know what show it is from the line.
The lettering for the iconic line “It’s time to face the
music” is in red as it’s the main colour associated with the X-Factor.
The X-Factor logo is very large below the main faces of the
show to once again straight away indicate to the audience what show it is. Its
recognisable internationally.
The main image is on the side of a skyscraper indicating
their importance and fame.
When and where to watch the show is also featured on the
poster to let those know reading where they can watch it if they were unsure.
The main target audience of this is 16-34-year olds, those
who particularly enjoy music/singing. Around 60% of those tuning into watch
X-Factor fall between that category.
The helicopter spotlights shining down on the skyscraper with
the judges of the X-Factor also indicates their importance, its shows they’re the
ones in the spotlight. Simon Cowell is the face of the X-Factor which is
probable why he is in the centre of the judges and is enlarged compared to the other judges.
Types of Reality TV Shows Explained
Types of Reality TV Shows:
Competitive/Competition:
The subcategories under this genre include talent, game shows,
quiz-competitions and tournament elimination. Under this genre, participants
are filmed competing to win a prize. Most times competition outcome is decided
by audience voting, panel of judges or a combination of both.
Documentary:
Reality TV documentary is different from normal television documentary in that
reality TV, emphasis is not primarily on information and education, but rather
on drama, conflict and entertainment. Under this genre, viewers are given a
private look into the lives of subjects. Some of its subcategories include:
·
Professional Activities; which portrays
professionals such as fishermen, cops, botanists, etc going about their day to
day businesses.
·
Celebrities; which often shows a celebrity going
about his/her normal everyday life.
·
Special Living Environment; which places cast
members in artificial environments E.g. Big Brother.
·
Soap opera style; in which focus is on a
close-knit group of people and their shifting friendships and romantic
relationships.
Hoaxes:
This genre presents a false premise to some of the series participants. The
rest of the cast may contain actors who are in on the joke.
Law Enforcement
Shows: This genre follows law enforcement agents – police, fire-fighters,
traffic wardens, etc, during their patrols and operations and presents the
highpoints of their activities. This genre tends to be shocking as it presents
real individuals caught in real criminal acts or situations. One subcategory of
this genre is investigation-oriented programming.
Legal Programming:
Under the legal programming genre, litigation procedures and shown with casts
who are sometimes and sometimes actors playing litigants and lawyers. The
judges are pseudo-judges who have had real life experience in justice
administration.
Social
Experiments: Under this genre, emphasis is one drama, conflict and
sometimes transformation in people’s lives. Experiments are carried out with
real people on specific social practices and concepts like marital love and
fidelity. Another example of this genre are shows which test human patience and
endurance by pushing them to the brink.
Hidden Camera:
This genre presents hidden cameras rolling when random passers-by encounter a
staged situation and react. It is essentially meant to create humour. Some
hidden cameras also claim to show upstaged events. E.g., the investigative
programme Cheaters, which investigates and proves allegations of cheating in
relationships.
Improvement/Makeover:
This is an interventionist programme genre which entails renovations. In some
cases, it involves experts intervening positively in people’s lives to help
them solve problems like obesity, excessive weight loss, poor dentition etc. At
other times it entails repairs and complete turn-around renovations on the
beneficiaries’ houses, cars, offices and gardens.
Reality Tv Data
Reality Tv Data
One Poll polled 2000
UK adults to discover what makes us so engrossed TV. Nearly 4 in 10 (39%)
people watch some form of reality TV. Unsurprisingly the genre is more
popular among the 25-34s (50%) compared to the over 55s (27%). The survey also
found a preference for the genre amongst women with 48% admitting to tuning in
compared to just 30% of men.
Strictly Come Dancing
was named the most watched reality TV show, with 36% tuning in to the Saturday
night talent show. This was closely followed by I’m A Celebrity Get Me Out of
Here with 35% enjoying watching celebrities suffer in the jungle. The
Apprentice and X Factor came in close behind with 33%, with Come Dine with Me
finishing up the top 5.
Although strictly
topped the pile, its popularity was mainly amongst the over 55s. When it came
to younger generations The Apprentice and I’m A Celebrity Get Me Out of Here
were more popular
More ¼ of
respondents choose to watch reality TV shows as a form of escapism from
their everyday lives. 17% admitted to watching reality TV as they enjoy
the drama and arguments, and 2 in 10 (19%) are purely interested in how other
people live their lives.
The results show that
those who watch reality TV spend an average of 4 hours a week doing so, with
almost ¼ admitting to binge watching reality TV. Younger respondents
proved more likely to binge watch, with 47% revealing they have watched several
hours in one sitting.
Almost 1 in 5 of
those surveyed have revealed they have grown attached to a reality star or
character, with 1 in 10 admitting to becoming obsessed with a reality show.
Furthermore, 57% of 18-24-year olds
surveyed revealed they feel sad when their
favourite reality TV shows come to an end.
Type
of audience:
More than 7 in 10 of
those surveyed who use social media admit to spending time looking through
their friends and family’s profiles. Those who do this, spend an average of 23
minutes a week looking through their photos and posts. Furthermore, 46%
admit to looking through the profiles of people they hardly know or are no
longer in contact with. Whilst over a quarter (26%) reveal that they spend time
looking at profiles of celebrities or people they’ve never even met. Those who
do this, spend an average of 20 minutes a week snooping through their posts.
Over half (56%)
reveal that they are interested in their day to day lives whilst almost 5 in 10
(48%) admit that they are just plain nosey. Nearly 1 in 10 report spending
their time on celebrities’ profiles as it makes them feel better about
themselves.
According to Medical
Procedure News, reality television is attributing to cosmetic surgery
procedures with more than 9.2million procedures performed as a result of people
watching these shows.
American spend 1/3 of
their free time watching television and of that 67% are reality shows.
Reality tv episodes have increased to 57% of all television shows that can be found on your screens.
It costs $7 dollars
to produce a 10-day reality show. Of the 240,000
entertainment jobs in Los Angeles, 30,000 are tied to reality television. The number of
shooting days for reality TV in Los Angeles rose 53% last year, making up about
40% of all on-location production.
Some of the most
watched reality tv shows In the Uk include:
·
The
Voice which has an average of 7.23million viewers per series
·
Dancing
on Ice has an average of 7.5million viewers per series
·
Great
British Bake Off has an average of 8.1million viewers per series
The six highest paid reality
tv stars are all in Keeping Up with The Kardashians. Kim Kardashian reportedly
making around $50million a year from the show. The lowest paid of those six is
Kourtney who makes around $10million.
16-24-year olds are the most likely
to binge-watch TV shows, with 82% reporting to do it monthly, compared to just
29% of those aged 65+. 11% of 16-24 reported binge-watching TV every day.
Almost one in four people (24%) aged 18-24 say reality TV makes them worry about their body image, according to the YouGov survey of 4,505 UK adults released by the foundation. “Our research clearly shows that many young people say reality TV has a negative impact on how they feel about their own bodies. Concern about body image is linked to anxiety, depression and feelings of shame and disgust.”
Genres of Reality TV Series
Genres of Reality TV Series:
Adventure reality TV series:
·
Castaways
·
Get Out Alive with Bear Grylls
·
Survivor (American TV series)
Antiques television series:
·
Pawn Stars
·
Antiques Roadshow
·
Bargain Hunt
Auction television series:
·
Storage Wars
·
Storage Hunters
·
Dickinson’s Real Deal
Celebrity reality television series:
·
Celebrity MasterChef
·
Celebrity Splash!
Court shows:
·
Judge Rinder
·
Judge Judy
·
Judge Romesh
Dance competition Tv shows:
·
Come Dancing
·
Dance Moms
Dating and relationship reality TV series:
·
Take Me Out
·
Love Island
·
Celebs Go Dating
·
Naked Attraction
Fishing TV series:
·
River Monsters
·
Major League Fishing
Food reality TV series:
·
MasterChef
·
Man, V Food
·
The Great British Bake Off
·
Hell’s Kitchen
·
Come Dine with Me
Hidden camera TV series:
·
Impractical Jokers
·
Just Kidding
Home renovation TV series:
·
DIY SOS
·
The Renovators
Makeover reality TV series:
·
60 Minute Makeover
·
Snog, Marry, Avoid?
Paranormal reality TV series:
·
Ghost Hunters
·
Ghost Adventures
·
Most Haunted
Property buying TV programs:
·
A Place in the Sun
·
Escape to the Country
·
Location, Location, Location
·
Homes Under the Hammer
Talent shows:
·
X Factor
·
Britain’s Got Talent
·
American Idol
E4 Research
Coursework
Research – E4 Research
E4 Viewers are predominantly young and between the ages of 16-24, its predominantly females. They will tend to be heavy internet + social media users which allows interaction between each other about these shows they are watching on E4. E4 launched in January on the 18th in 2001 and originally started as a pay-tv companion channel to Channel 4. On the 16th December 2004, Channel 4 announced that they would make it a free to air television channel.
Gender –
·
Female, 59%
·
Male, 41%
Age –
·
Under 18’s, 63%
·
18-24, 29%
·
25-34, 5%
·
35-44, 2%
·
45-54, 1%
·
55+, 0%
93% of the viewers have no children of their own.
Examples of some Reality TV Shows on E4:
·
Rude Tube (2008–present)
·
Made in Chelsea (2011–present)
·
Dirty Sexy Things (2011)
·
Playing It Straight (2011–2012)
·
Tool Academy (2011–2012)
·
Desperate Scouse wives (2011–2012)
·
Shipwrecked: The Island (2011–2012)
·
What
Happens in Kavos... (2013)
·
Party
House (2014)
·
Troy (2014–present)
·
Virtually Famous (2014–2017)
·
Taking New York (2015–present)
·
Tattoo Fixers (2015–present)
E4's top 20 highest-rating programmes:
The Inbetweeners 4.231m (18/10/10)
Glee 2.584m (29/03/10)
Friends 2.331m (09/01/03)
Hollyoaks 2.136m (16/10/08)
Skins 1.921m (25/01/07)
Dead Set 1.861m (27/10/08)
BB's Big Mouth 1.807m (31/07/07)
Lost 1.734m (10/08/05)
CBB's Big Mouth 1.608m (27/01/06)
Shameless 1.608m (05/05/09)
Misfits 1.423m (11/11/10)
ER 1.415m (04/01/07)
BB's Little Brother 1.393m (16/06/02)
Desperate Housewives 1.356m (04/07/10)
BB Celebrity Hijack 1.279m (04/01/08)
Big Brother 1.246m (27/01/06)
Big Brother Live 1.243m (23/05/03)
Ugly Betty 1.208m (06/10/10)
Hollyoaks Later 1.155m (25/11/08)
Cleveland Show 1.152m (01/02/10)
Back in 2011, E4 was averaging
9.6million people watching per month and had a market share of 1.8%. E4 was the
main driver of Channel 4’s growing digital income which is worth in excess of
£170million.
E4 share, 2001–10
Year All individuals (16-34s)
2001 0.35% (0.78%)
2002 0.77% (1.72%)
2003 0.68% (1.5%)
2004 0.74% (1.66%)
2005 1.16% (2.47%)
2006 1.46% (3.1%)
2007 1.51% (3.5%)
2008 1.62% (4.00%)
2009 1.69% (4.38%)
2010 1.79% (4.41%)
E4 is currently the 7th leading TV channel in the United Kingdom as of the 3rd quarter of 2019. Its behind channels such as BBC 1, ITV, Channel 4. Its ahead of some tv channels such as ITV HD, Dave and BBC 4. Its reach is 30,200,000 whereas the leading channel, BBC 1 is 55,000,000
The top 10 most watched shows in 2019
features no shows from E4.
Out of the top 5 programme ratings from December 1st, 2019 to January 5th, 2020, 4 out of the top 5 were Holly oaks episodes on E4. E4 Monday 9pm slot averages around 400,000 viewers
The E4 schedule usually consists of US imports throughout the day such as Brooklyn Nine-nine, Rick and Morty and Big Bang Theory which are all very popular among 16-34-year olds. Reality tv shows are shown in the late-night slots, usually from 7:30 onwards with E4. With E4 there’s usually between 1-4 shown every evening with Goggle-box and Tattoo fixers being a repeatedly featured show.
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